Happiness By Choice – Interview – Josefin Lassbo

Josefin Lassbo is Scandinavia’s #1 Integrated Branding Expert for Professional Women.

She is a single mother of two teenage boys and a thought leader in the area of personal leadership and change management, uniquely combining design thinking with a natural holistic mind-set. She recently launched her third book “Wholehearted, creating integrated leadership” and is now stepping into the book publishing business

  • Typically, my clients are professional women who have a problem with being clear, standing out and attract their ideal customers. I help them grow their business by creating a WoW-factor brand around a clear and connected inner-space, so they can experience the satisfaction and joy of getting their whole picture together and have the success they deserve.

Starting her career in the early eco-fashion movement, Josefin won the award as the Business Rookie of the year at Business Region Gothenburg by bringing sustainable fashion to a different level, through co-branding with SAAB/GM. She is a courageous entrepreneur who wants nothing less than to change the world. She has founded 5 values-based companies and has been mentoring startups for seven years. In 2017 she was awarded the Best Feedback-Giver in Sweden by Venture Cup, the biggest innovation contest in Sweden.


During a period of almost eight years, Josefin wandered the “Dark Night of the Soul”, a great spiritual initiation, where she met all her fears; failure, poverty, betrayal and her own darkness. During this period she calibrated her whole being and turned into a teacher herself. When transition ended, Josefin founded the Wholehearted Academy, a platform for personal and professional growth offering her own design; The Reflective Circle System of Creation. Her calling is to help raising the female power by focusing on the immaculate value hidden in the feminine experience, and bring it out to the world.


Josefin has also worked in Bangladesh with innovation design and social business, designed and facilitated intersectional educational programs on The Circular Business Models of the Future. With 30 years of personal development expertise and being a master of Reiki healing, her personal passion is to create healing and growth for an individual body, a corporate body or a cultural body that is not resonating to its highest potential.

  • If you want to become the natural leader of your industry, have bigger impact, experience more joy and flow, discover a deeper sense of meaning, embed creativity in your life and attain sustainable success…then the Wholehearted trainings are for you!


Josefin Lassbo is probably not as famous as she ought to be. A Swedish designer who rose to fame for her environmentally-friendly fabrics and Fair Trade ethics, today Lassbo is pioneering a holistic approach that has ripples far beyond the fashion world. ”/ Nordic Reach


Stefan Logar
The World's First Digital Life Enhancement Expert, Stefan has put in 63,421 hours (this number is increasing daily) of consulting internationally and training in Personal Growth Development. Stefan brings the latest methodologies and insights from all over the world to the table. Working with top global entrepreneurs and mentors is an integral part of his process. Clients learn what works internationally today. His consulting combines the best from two worlds, knowledge from a technology guru and motivation from a business coach -- The combination is unique and powerful.

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